the future of any organization rests on their power to leverage their contact data.

• political orgs need it for donations...
• private orgs need it for sales contacts...
• governments need it for keeping track of it's "issues"...
• hospitals need it for records...
• etc, etc, etc...

if your trying to take down the largest database deployer, oracle, what would you do? well, how about setting up an office that underwrites the development of applications on your CRM? that's exactly what Marc Benioff, CEO of Salesforce.com, is looking to do. In the last paragraph of CNN's/Business 2.0 Magazine article covering the top 11 important innovations, we see that the former Oracle exec is setting up a beachhead in a formal Siebel facility in San Mateo, California.

To maximize AppExchange's power, Benioff needs more apps. In a creative twist, he is leasing a former Siebel facility in San Mateo, Calif., visible from Highway 101, Silicon Valley's main artery, which he plans to turn into a kind of incubator for apps development. He'll lease cubicles for $20,000 a year to startups that want to build their businesses on top of his Web operating system. Salesforce.com will provide onsite programmers to help with coding questions, expose the startups to potential customers, and help them market their services. "The future of technology is all lower cost and easier usage," Benioff says. "We will destroy Oracle and SAP because they won't be able to respond to the innovation we are about to unleash."

now just imagine if we decide to do the same with coworking and our open source projects like Drupal, CiviCRM, RubyOnRails and Joomla.